Category: Business Marketing

OMR highlights superpowers of digital marketing | News

AI diversity, snappy video clips and encouraging success stories make for exciting lessons from OMR in Hamburg

The digital revolution is still making for a sold-out Online Marketing Rockstars festival in Hamburg 35 years after the launch of the World Wide Web. This year’s mega-event attracted more than 1,000 exhibitors, over 800 speakers and 70,000 visitors to keynotes, panels and live concerts on seven stages and 240 master classes focusing on AI. During his keynote on the ”State of the German Internet” and as “no growth could be reported”, Philipp Westermeyer, founder of OMR, asked: “Have we reached the peak?”,

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Top 20 Marketing Trends of 2024

by Isna

In this article, we will take a look at the top 20 marketing trends of 2024. If you want to skip our detailed analysis, you can go directly to Top 5 Marketing Trends of 2024.

The Social Media Landscape in 2024

According to a report by Forbes, there were 4.9 billion social media users in 2023. The number is expected to increase to 5.85 billion users by 2027. Short-form videos are particularly very popular on social media, capturing the attention of 66% of users . These videos tend to be 2.5 times more engaging than longer videos. Social media

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Skoda Auto Volkswagen India appoints Jan Bures as head sales, marketing | Company News

by Isna

Skoda drives in all new Kodiaq at Rs 34.99 lakh

In his new role, Bures will oversee the operations of the group brands Skoda, Volkswagen, Audi, Porsche, and Lamborghini in the Indian market

1 min read Last Updated : Jan 30 2024 | 7:10 PM IST

Skoda Auto Volkswagen India Pvt Ltd on Tuesday said it has appointed Jan Bures as the new board member and Executive Director of Sales, Marketing and Digital.

Effective February 1, Bures will succeed Christian Cahn von Seelen, whose tenure in India will conclude, the company said in a statement.

In his new role, Bures will oversee the operations of the group brands Skoda, Volkswagen,

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Meta hires Andrea Gellert as VP, global business and product marketing | News

by Isna

Meta has named Andrea Gellert as VP of global business and product marketing, effective at the beginning of August.

She steps in for Michelle Klein, who departed in March to serve as chief customer and marketing officer at insurance company IAG. Her departure coincided with mass layoffs at Meta meant to improve efficiency.

Gellert will look to conjoin Meta’s product and business marketing, “bringing them closer together to create new, innovative ways to reach advertisers, partners, businesses and developers,” she said in a written response provided to Campaign US.

She will oversee hundreds of marketers and will report to CMO

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Knauss School of Business Marketing Students Partner with Fashion Valley Mall for Student-Led Fashion Show

by Isna

Friday, September 29, 2023 TOPICS: Academics,

An advanced marketing class within the Knauss School of Business partnered with Fashion Valley Mall on Thursday to produce a student-led fashion show benefiting charity. The fashion show at Paseo de Colachis West featured talented student-models dressed in outfits styled by their peers and generously contributed by Fashion Valley Mall.

“It’s really important to have project-based learning to give our students real world experience so they are prepared for their internships and for their jobs post-graduation,” said Justine Rapp Farrell, PhD, department chair of marketing at the Knauss School of

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Social Media for Startups: Entrepreneurs Share Lessons

by Isna

The reporting below is based on American Express OPEN’s CEO BootCamp event on Nov. 3, 2014. The article has been lightly updated to continue to bring value to our readers.

More than 500 female entrepreneurs and business leaders from the New York City area gathered at the Sheraton Times Square Hotel on Nov. 3, 2014, for the second annual NYC CEO BootCamp. Hosted by American Express OPEN, this networking and development event was designed to help female entrepreneurs make connections, learn the ropes of entrepreneurship and achieve their business goals.

Business News Daily reported on the “Social Media Power Hour”

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CRM Software Benefits for Small Businesses

by Isna

Customer relationship management (CRM) software has become a near-vital tool for businesses of all sizes. CRM software can provide several benefits to any business, from organizing contacts to automating key tasks. It can also be a centralized, organized hub that enables consistent communication both with customers and within the organization. This is especially important as more organizations shift to remote work.

The CRM software market was worth more than $58 billion in 2022 and is currently one of the fastest-growing industries, projected to grow at a rate of 13.9% from 2023 to 2030, driven by consumer demand for better customer

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Lendingkart launches new brand campaign with Rajkummar Rao, Marketing & Advertising News, ET BrandEquity

by Isna

Still from the ad

Lendingkart has launched its brand campaign titled ‘Lendingkart hai toh business is good’. The brand campaign includes three films featuring their brand ambassador, Rajkummar Rao, which will air during the ICC ODI World Cup 2023 on Disney+ Hotstar.

Using big data analytics and machine learning algorithms, Lendingkart has developed tools that help lenders evaluate the creditworthiness of borrowers and provide financial services and products.

For the campaign, the brand partnered with TILT Brand Solutions, who conceptualized the campaign, using ‘atakna’ (getting stuck) as a device that visually depicts how businesses can

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