Marketing strategy to help tap $112 bn exports in 10 nations in 3 years: Study | Economy & Policy News petek, August 3, 2024 It says that due to global slowdown, rising interest rate and high inflation, the demand has taken a hit affecting India’s exports too and in this backdrop, it is important to focus on untapped exports potential. 3 min read Last Updated : Oct 11 2023 | 2:00 PM IST Aggressive marketing strategy including support from the government can help Indian businesses tap $112 billion export potential in ten countries like the US and UK in three years, according to a study by FIEO. Federation of Indian Export Organizations (FIEO) said that to tap this potential, a proper strategy is required.… Continue Reading
Reddit Files to Go Public, in First Social Media IPO in Years petek, August 2, 2024 Reddit, the community-focused message board site, filed to go public on Thursday, paving the way for it to become the first major social media company to debut on the stock market in years and a test for private companies after a drought in initial public offerings. In an offering prospectus, Reddit disclosed its financial performance in preparation for selling shares to investors. The San Francisco-based company reported that its revenue rose more than 20 percent as its losses narrowed last year. It added that it had 73 million daily users and more than 100,000 active communities. The prospectus kicks off … Continue Reading
Social Media Marketing for Businesses petek, August 1, 2024 Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. In this complete guide to social media marketing, you’re going to learn: What social media marketing is, with benefits, stats, and tips. How to build a social media marketing strategy and a plan to carry … Continue Reading
Five ways digital marketing is changing, Marketing & Advertising News, ET BrandEquity petek, July 31, 2024 Representative image The digital marketing landscape is constantly changing. Here are 5 changes that my team and I have experienced in recent times. Each of these impacts the day to day work we do. 1. Volatility among the ad platforms in use The mix of ad platforms that are available and on the ascendant or decline keeps changing. Let’s take Google Ads, the largest player. Over the last couple of years, Google Ads has unleashed disruption via machine learning (ML). Firstly, it has introduced bidding strategies that use ML viz. Smart Bidding and Performance Max. Second, ML … Continue Reading
Elijah Balogun’s efforts in pioneering excellence in Digital Marketing — News — The Guardian Nigeria News – Nigeria and World News petek, July 30, 2024 In Nigeria’s digital marketing arena today, only a few individuals have distinguished themselves as pivotal figures who have driven innovations to move the industry forward. One of such rare gems is Elijah Balogun, a digital marketing and product expert, who has carved out a niche for himself. The journey of the tech enthusiast currently serving as a Search Engine Optimization Manager at Business Daily Group in The United Kingdom embodies the essence of visionary leadership and transformative impact. With over 12 years of hands-on experience in the digital marketing realm, Balogun’s commitment to excellence and unparalleled talent has garnered him … Continue Reading
Global Strategic Business Report Forecasts a $196.2 Billion Industry by 2030, Featuring Analysis of 268 Competitors petek, July 29, 2024 Company Logo Global Market for Artificial Intelligence (AI) in Marketing Global Market for Artificial Intelligence (AI) in Marketing Dublin, Jan. 30, 2024 (GLOBE NEWSWIRE) — The “Artificial Intelligence (AI) in Marketing – Global Strategic Business Report” report has been added to ResearchAndMarkets.com’s offering. Amidst an era marked by rapid technological advancements and shifting market dynamics, this strategic business report underscores the enormous potential of Artificial Intelligence (AI) in the Marketing landscape. The comprehensive analysis reveals that the global market, valued at US$30.9 Billion in 2022, is on an upward trajectory expected to surge to US$196.2 Billion by 2030. This reflects … Continue Reading
Bowie Business Boost III explores marketing – Bowie News petek, July 28, 2024 “Memorable marketing in the post-pandemic era” will be the feature for the third installment of the Bowie Business Boost on April 16.Lorie Vincent, certified economic developer, will bring the program that begins at 7:30 am with breakfast and the program 8-9:30 am at the Bowie Community Center.Registration is $49 which includes all four sessions. The final program is May 21. Register at accelerationbydesign.com/event-details/bowiebusinessboost.Call the Bowie EDC office at 940-872-4193 for additional information.Vincent is a professional trainer, writer and economic developer with a focus on community and business marketing. She will share how your audience has changed … Continue Reading
OMR highlights superpowers of digital marketing | News petek, July 27, 2024 AI diversity, snappy video clips and encouraging success stories make for exciting lessons from OMR in Hamburg The digital revolution is still making for a sold-out Online Marketing Rockstars festival in Hamburg 35 years after the launch of the World Wide Web. This year’s mega-event attracted more than 1,000 exhibitors, over 800 speakers and 70,000 visitors to keynotes, panels and live concerts on seven stages and 240 master classes focusing on AI. During his keynote on the ”State of the German Internet” and as “no growth could be reported”, Philipp Westermeyer, founder of OMR, asked: “Have we reached the peak?”, … Continue Reading