business marketing companies

Top 20 Marketing Trends of 2024

by Isna

In this article, we will take a look at the top 20 marketing trends of 2024. If you want to skip our detailed analysis, you can go directly to Top 5 Marketing Trends of 2024.

The Social Media Landscape in 2024

According to a report by Forbes, there were 4.9 billion social media users in 2023. The number is expected to increase to 5.85 billion users by 2027. Short-form videos are particularly very popular on social media, capturing the attention of 66% of users . These videos tend to be 2.5 times more engaging than longer videos. Social media

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Lendingkart launches new brand campaign with Rajkummar Rao, Marketing & Advertising News, ET BrandEquity

by Isna

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Lendingkart has launched its brand campaign titled ‘Lendingkart hai toh business is good’. The brand campaign includes three films featuring their brand ambassador, Rajkummar Rao, which will air during the ICC ODI World Cup 2023 on Disney+ Hotstar.

Using big data analytics and machine learning algorithms, Lendingkart has developed tools that help lenders evaluate the creditworthiness of borrowers and provide financial services and products.

For the campaign, the brand partnered with TILT Brand Solutions, who conceptualized the campaign, using ‘atakna’ (getting stuck) as a device that visually depicts how businesses can

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TriComB2B in Dayton, Ohio announces new leadership for marketing firm

by Isna

Whitney Alexander , senior director, accounts
Mike Bell, VP, chief creative officer
Michelle Crawley, senior director, public relations
Andrew Humphrey, senior director, media strategy
Erin Rogers, senior director, agency operations
Greg Setter, senior director, accounts

John Buscemi and Chris Eifert, co-owners of the agency, will remain as principals for TriComB2B, which focuses on industrial marketing and technical business services nationwide.

Explore5 things to know about Joby Aviation

The revised leadership structure will help the company address client business requirements with increased agility, creativity and functional integration, say Buscemi and Eifert.

“Our go-forward strategy depends on non-stop collaboration across all

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Jaguar Land Rover transforms its global marketing communications model.

by Isna

As the competitive landscape continues to evolve with increasing digital touchpoints, more connected vehicles and various ownership models, Jaguar Land Rover is making another step change in the transformation of its world-class brands with the appointment of Accenture. Accenture will join forces with Spark44, Jaguar Land Rover’s successful client-agency joint venture to create a new bespoke model.

This new approach will play a central role in Jaguar Land Rover’s move to an electric-first, modern luxury business. As part of the radical digitalization of the company’s marketing communications, the development of connected services will create new experiences, new levels of intimacy

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