OMR highlights superpowers of digital marketing

AI diversity, snappy video clips and encouraging success stories make for exciting lessons from OMR in Hamburg

The digital revolution is still making for a sold-out Online Marketing Rockstars festival in Hamburg 35 years after the launch of the World Wide Web. This year’s mega-event attracted more than 1,000 exhibitors, over 800 speakers and 70,000 visitors to keynotes, panels and live concerts on seven stages and 240 master classes focusing on AI. During his keynote on the ”State of the German Internet” and as “no growth could be reported”, Philipp Westermeyer, founder of OMR, asked: “Have we reached the peak?”, but found that the German internet is “stable, if declining somewhat”. Yet, not even US tech giants could report any real gains in market share and have instead pointed to a rather fragmented market. Nowadays, Netflix, Disney, Gorillas and the Otto Group are competing with top dogs like Amazon, Apple , Google, Meta while Tiktok continues to gobble up a huge slice of the pie.