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OMR highlights superpowers of digital marketing | News

by Isna

AI diversity, snappy video clips and encouraging success stories make for exciting lessons from OMR in Hamburg

The digital revolution is still making for a sold-out Online Marketing Rockstars festival in Hamburg 35 years after the launch of the World Wide Web. This year’s mega-event attracted more than 1,000 exhibitors, over 800 speakers and 70,000 visitors to keynotes, panels and live concerts on seven stages and 240 master classes focusing on AI. During his keynote on the ”State of the German Internet” and as “no growth could be reported”, Philipp Westermeyer, founder of OMR, asked: “Have we reached the peak?”,

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Their small businesses went viral on TikTok for the wrong reasons — now what?

by Isna

A baker and a tattoo artist recently garnered TikTok virality other small business owners could only dream of. The only problem? The exposure wasn’t positive.

Kylie Allen, owner of the West Virginia-based bakery Kylie’s Kakes, posted a video last month about a dispute with a dissatisfied customer over an $84 rainbow sprinkle cake, which spiraled into a controversy users deemed “cakegate.” Weeks later, a TikTok user by the name of Courtney Monteith’s video about a Canada-based tattoo artist charging high design fees turned into “tattoogate.” Videos about these incidents have racked up millions of views on TikTok, with most people

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Airbnb CMO on ditching performance marketing for big, bold brand campaigns

by Isna

We catch up with the rental app’s marketing boss, Hiroki Asai, to hear why he shifted his strategy so dramatically and how he’s confident he has now found a winning long-term formula.

An Airbnb ad launched today spotlights the perks of staying in one of its rentals rather than traditional hotels. In one of three playful, animated short films, a group of friends are ready for a relaxing, kiddo-free vacation – only to find the hotel pool teeming with screaming children. Luckily, the travelers found solace in a picture-perfect thatched-roof Airbnb with a peaceful, private pool. “Get an Airbnb and …