Lendingkart launches new brand campaign with Rajkummar Rao, Marketing & Advertising News, ET BrandEquity

petek,


<p>Still from the ad</p> <p>“/><figcaption class=Still from the ad

Lendingkart has launched its brand campaign titled ‘Lendingkart hai toh business is good’. The brand campaign includes three films featuring their brand ambassador, Rajkummar Rao, which will air during the ICC ODI World Cup 2023 on Disney+ Hotstar.

Using big data analytics and machine learning algorithms, Lendingkart has developed tools that help lenders evaluate the creditworthiness of borrowers and provide financial services and products.

For the campaign, the brand partnered with TILT Brand Solutions, who conceptualized the campaign, using ‘atakna’ (getting stuck) as a device that visually depicts how businesses can get stuck at an inopportune moment and face uncertainty without the right financial product.

In the films, Rao is seen as a spectator to the misery of business owners and breaking the fourth wall to help both on-screen and off-screen MSMEs grow their businesses with Lendingkart.

Commenting on the campaign, Harshvardhan Lunia, founder and CEO at Lendingkart, says, “In this new age of Digital India, it is imperative for businesses to know that securing loans can now be done with a single tap on their smartphones, with Lendingkart. ”

Ram Deshpande, chief marketing officer at Lendingkart says, “We need to always be on the lookout for newer, innovative, creative ways to reach business owners across different parts of the country. In line with this vision, Rajkummar Rao, an actor known for his versatility and diverse fan following was the perfect fit to go ahead with the latest campaign.”

Watch the ads here:

Lendingkart appoints Tilt Brand Solutions as its communications partner for their upcoming campaign

Tilt Brand Solutions, in this partnership was tasked to conceive and execute a through-the-line campaign for Lendingkart featuring their brand ambassador – Rajkummar Rao, the company stated in a press release.

  • Published On Oct 11, 2023 at 01:00 PM IST

Join the community of 2M+ industry professionals

Subscribe to our newsletter to get the latest insights & analysis.

Download the ETBrandEquity App

  • Get Realtime updates
  • Save your favorite articles


Scan to download App


Business Marketing