Tag: business marketing

Bowie Business Boost III explores marketing – Bowie News

by Isna

“Memorable marketing in the post-pandemic era” will be the feature for the third installment of the Bowie Business Boost on April 16.
Lorie Vincent, certified economic developer, will bring the program that begins at 7:30 am with breakfast and the program 8-9:30 am at the Bowie Community Center.
Registration is $49 which includes all four sessions. The final program is May 21. Register at accelerationbydesign.com/event-details/bowiebusinessboost.
Call the Bowie EDC office at 940-872-4193 for additional information.
Vincent is a professional trainer, writer and economic developer with a focus on community and business marketing. She will share how your audience has changed

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Knauss School of Business Marketing Students Partner with Fashion Valley Mall for Student-Led Fashion Show

by Isna

An advanced marketing class within the Knauss School of Business partnered with Fashion Valley Mall on Thursday to produce a student-led fashion show benefiting charity. The fashion show at Paseo de Colachis West featured talented student-models dressed in outfits styled by their peers and generously contributed by Fashion Valley Mall.

“It’s really important to have project-based learning to give our students real world experience so they are prepared for their internships and for their jobs post-graduation,” said Justine Rapp Farrell, PhD, department chair of marketing at the Knauss School of

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Their small businesses went viral on TikTok for the wrong reasons — now what?

by Isna

A baker and a tattoo artist recently garnered TikTok virality other small business owners could only dream of. The only problem? The exposure wasn’t positive.

Kylie Allen, owner of the West Virginia-based bakery Kylie’s Kakes, posted a video last month about a dispute with a dissatisfied customer over an $84 rainbow sprinkle cake, which spiraled into a controversy users deemed “cakegate.” Weeks later, a TikTok user by the name of Courtney Monteith’s video about a Canada-based tattoo artist charging high design fees turned into “tattoogate.” Videos about these incidents have racked up millions of views on TikTok, with most people

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