business marketing degree

Marketing strategy to help tap $112 bn exports in 10 nations in 3 years: Study | Economy & Policy News

by Isna

Private sector likely to get limited access to Gati Shakti portal

It says that due to global slowdown, rising interest rate and high inflation, the demand has taken a hit affecting India’s exports too and in this backdrop, it is important to focus on untapped exports potential.

3 min read Last Updated : Oct 11 2023 | 2:00 PM IST

Aggressive marketing strategy including support from the government can help Indian businesses tap $112 billion export potential in ten countries like the US and UK in three years, according to a study by FIEO.

Federation of Indian Export Organizations (FIEO) said that to tap this potential, a proper strategy is required.

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Five ways digital marketing is changing, Marketing & Advertising News, ET BrandEquity

by Isna

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The digital marketing landscape is constantly changing. Here are 5 changes that my team and I have experienced in recent times. Each of these impacts the day to day work we do.

1. Volatility among the ad platforms in use

The mix of ad platforms that are available and on the ascendant or decline keeps changing.

Let’s take Google Ads, the largest player. Over the last couple of years, Google Ads has unleashed disruption via machine learning (ML). Firstly, it has introduced bidding strategies that use ML viz. Smart Bidding and Performance Max. Second, ML

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Bowie Business Boost III explores marketing – Bowie News

by Isna

“Memorable marketing in the post-pandemic era” will be the feature for the third installment of the Bowie Business Boost on April 16.
Lorie Vincent, certified economic developer, will bring the program that begins at 7:30 am with breakfast and the program 8-9:30 am at the Bowie Community Center.
Registration is $49 which includes all four sessions. The final program is May 21. Register at accelerationbydesign.com/event-details/bowiebusinessboost.
Call the Bowie EDC office at 940-872-4193 for additional information.
Vincent is a professional trainer, writer and economic developer with a focus on community and business marketing. She will share how your audience has changed

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Skoda Auto Volkswagen India appoints Jan Bures as head sales, marketing | Company News

by Isna

Skoda drives in all new Kodiaq at Rs 34.99 lakh

In his new role, Bures will oversee the operations of the group brands Skoda, Volkswagen, Audi, Porsche, and Lamborghini in the Indian market

1 min read Last Updated : Jan 30 2024 | 7:10 PM IST

Skoda Auto Volkswagen India Pvt Ltd on Tuesday said it has appointed Jan Bures as the new board member and Executive Director of Sales, Marketing and Digital.

Effective February 1, Bures will succeed Christian Cahn von Seelen, whose tenure in India will conclude, the company said in a statement.

In his new role, Bures will oversee the operations of the group brands Skoda, Volkswagen,

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Airbnb CMO on ditching performance marketing for big, bold brand campaigns

by Isna

We catch up with the rental app’s marketing boss, Hiroki Asai, to hear why he shifted his strategy so dramatically and how he’s confident he has now found a winning long-term formula.

An Airbnb ad launched today spotlights the perks of staying in one of its rentals rather than traditional hotels. In one of three playful, animated short films, a group of friends are ready for a relaxing, kiddo-free vacation – only to find the hotel pool teeming with screaming children. Luckily, the travelers found solace in a picture-perfect thatched-roof Airbnb with a peaceful, private pool. “Get an Airbnb and …