Reddit Files to Go Public, in First Social Media IPO in Years petek, August 2, 2024 Reddit, the community-focused message board site, filed to go public on Thursday, paving the way for it to become the first major social media company to debut on the stock market in years and a test for private companies after a drought in initial public offerings. In an offering prospectus, Reddit disclosed its financial performance in preparation for selling shares to investors. The San Francisco-based company reported that its revenue rose more than 20 percent as its losses narrowed last year. It added that it had 73 million daily users and more than 100,000 active communities. The prospectus kicks off … Continue Reading
Lendingkart launches new brand campaign with Rajkummar Rao, Marketing & Advertising News, ET BrandEquity petek, July 20, 2024 Still from the ad Lendingkart has launched its brand campaign titled ‘Lendingkart hai toh business is good’. The brand campaign includes three films featuring their brand ambassador, Rajkummar Rao, which will air during the ICC ODI World Cup 2023 on Disney+ Hotstar. Using big data analytics and machine learning algorithms, Lendingkart has developed tools that help lenders evaluate the creditworthiness of borrowers and provide financial services and products. For the campaign, the brand partnered with TILT Brand Solutions, who conceptualized the campaign, using ‘atakna’ (getting stuck) as a device that visually depicts how businesses can … Continue Reading