After 5 quarters, rural FMCG consumption outpaces urban: NIQ report | News petek, June 20, 2024 3 min read Last Updated : May 07 2024 | 11:54 PM IST India’s fast-moving consumer goods (FMCG) sector witnessed growth in rural consumption in volume terms outpace urban consumption for the first time in five quarters, in the January-March period. According to a report from consumer intelligence firm NIQ, rural consumption grew at a rate of 7.6 per cent year-on-year (YoY) in Q1CY24, overtaking that in urban areas which stood at 5.7 per cent. This is a notable change from Q4CY23, when rural volume growth was at 5.8 per cent, and the urban consumption rate was higher at 6.9 … Continue Reading