Meta hires Andrea Gellert as VP, global business and product marketing | News petek, July 24, 2024 Meta has named Andrea Gellert as VP of global business and product marketing, effective at the beginning of August. She steps in for Michelle Klein, who departed in March to serve as chief customer and marketing officer at insurance company IAG. Her departure coincided with mass layoffs at Meta meant to improve efficiency. Gellert will look to conjoin Meta’s product and business marketing, “bringing them closer together to create new, innovative ways to reach advertisers, partners, businesses and developers,” she said in a written response provided to Campaign US. She will oversee hundreds of marketers and will report to CMO … Continue Reading
Jaguar Land Rover transforms its global marketing communications model. petek, July 18, 2024 As the competitive landscape continues to evolve with increasing digital touchpoints, more connected vehicles and various ownership models, Jaguar Land Rover is making another step change in the transformation of its world-class brands with the appointment of Accenture. Accenture will join forces with Spark44, Jaguar Land Rover’s successful client-agency joint venture to create a new bespoke model. This new approach will play a central role in Jaguar Land Rover’s move to an electric-first, modern luxury business. As part of the radical digitalization of the company’s marketing communications, the development of connected services will create new experiences, new levels of intimacy … Continue Reading