Tag: business marketing degree jobs

Five ways digital marketing is changing, Marketing & Advertising News, ET BrandEquity

by Isna

Five ways digital marketing is changing, Marketing & Advertising News, ET BrandEquityRepresentative image

The digital marketing landscape is constantly changing. Here are 5 changes that my team and I have experienced in recent times. Each of these impacts the day to day work we do.

1. Volatility among the ad platforms in use
The mix of ad platforms that are available and on the ascendant or decline keeps changing.

Let’s take Google Ads, the largest player. Over the last couple of years, Google Ads has unleashed disruption via machine learning (ML). Firstly, it has introduced bidding strategies that use ML viz. Smart Bidding and Performance Max. Second, ML

…
Read More

Social Media for Startups: Entrepreneurs Share Lessons

by Isna

The reporting below is based on American Express OPEN’s CEO BootCamp event on Nov. 3, 2014. The article has been lightly updated to continue to bring value to our readers.

More than 500 female entrepreneurs and business leaders from the New York City area gathered at the Sheraton Times Square Hotel on Nov. 3, 2014, for the second annual NYC CEO BootCamp. Hosted by American Express OPEN, this networking and development event was designed to help female entrepreneurs make connections, learn the ropes of entrepreneurship and achieve their business goals.

Business News Daily reported on the “Social Media Power Hour”

…
Read More