eToro aims $100 million Latin America revenue
eToro aims to generate $100 million in revenue from Latin America within two to three years, according to its chief executive, Yoni Assia. The company plans to achieve this goal through its acquisition of LB Finanzas, an Argentine investing and payments app, for less than $20 million.
The acquisition price was disclosed during the company’s third-quarter earnings call, where Chief Financial Officer Meron Shani stated that the deal would not have a significant impact on the company’s balance sheet. The target revenue of $100 million is more than half of eToro’s third-quarter net contribution of $186 million.
Revenue Goals and Market Performance
eToro’s net income fell 74% year-over-year in the third quarter, and October crypto trades dropped 62% from the previous year. The company’s shares fell 7.6% on Tuesday to close at $21.56, their lowest close since listing on Nasdaq in May 2025 at $52 a share.
LB Finanzas was founded in 2018 and offers a range of investment products, including US stocks, ETFs, crypto, and money market funds, alongside peso and dollar accounts. The company is supervised by Argentina’s National Securities Commission and the Central Bank of the Argentine Republic.
Acquisition and Integration Plans
The acquisition of LB Finanzas is eToro’s fourth deal this year, following the purchase of self-custody wallet Zengo in April, Israeli crypto exchange Bit2C in May, and US broker TradeZero for approximately $225 million. Yoni Assia stated that the company will slow down its acquisition pace to focus on integrating these businesses.
In Latin America, eToro has a significant online presence, with 488,800 visits to its website in the third quarter, ranking third among retail brokers in the region. The company plans to expand its services in the region, including the launch of prediction markets in Latin America and selected Asian markets.
eToro also announced the launch of Smart Portfolios in the US, which offer thematic baskets with no management, performance, or advisory fees. The company’s Head of eToro US, Alain Tennekoon, stated that Smart Portfolios provide retail investors with a simple and transparent way to invest in industries with long-term growth potential.
Traffic Shifts and Competitive Position in Latin America
OANDA attracted 1.3 million visits, while Deriv recorded 635,700 in the same period. All three brokers lost traffic since the second quarter, with eToro down 30.9 percent. Visits from Argentina dropped 39.4 percent to about 501,000. FinanceMagnates calculated eToro’s share of the region’s 7.1 million visits at about 7 percent.
Assia said the firm is in talks with two wealth-technology firms and considering a banking license. He said the sector faces a large wave of consolidation. The company is also discussing the product with European regulators.
