How to Measure Success When Working With Influencers petek, July 15, 2024 Social media influencer marketing is one of the fastest-growing online customer acquisition channels. And while influencers have gotten their fair share of bad press, there’s no denying the reach they have on the ever-important young demographic. Social media influencers can be found on common social platforms such as Instagram, Twitter, YouTube and TikTok. They span industries like fashion, beauty, home products and more. Influencers’ popularity is largely a result of both the trend toward engagement-based marketing and the credibility these individuals hold among consumers. In fact, 49 percent of consumers reported they relied on influencer recommendations, according to a report … Continue Reading